Website Basics: Fixing the Small Things That Cost You Leads

We regularly audit websites for new clients, and nine times out of ten, the problem isn't that they need more traffic. The problem is that their website is a bucket with holes in it.

Mobile First, Not Mobile As An Afterthought

Open your website on your phone right now. Does the text fit on the screen? Are the buttons big enough to tap with a thumb? Over 70% of your visitors are on their phones. If they have to pinch and zoom to read your services, they will leave and go to your competitor.

Site Speed is Revenue

Nobody waits 6 seconds for a website to load anymore. We fix this by compressing massive image files, removing unnecessary plugins, and choosing decent hosting. It's basic digital hygiene, but it dramatically improves how many people actually stay on your site.

Clear Next Steps

If I land on your homepage, is it immediately obvious what you want me to do? A lot of websites have ten different buttons: "Read our story," "See our gallery," "Follow us." Remove the clutter. Have one primary goal, like "Book a Consultation," and make sure that button is visible everywhere.